Introduction

Introduction

Where and How to Look for the Most Profitable Information

“Somewhere, something incredible is waiting to be known.” - Dr. Carl Sagan

Once upon a time, not so very long ago, an aspiring entrepreneur could put up a web page on any topic they chose and profit. Soon, the internet became inundated with thousands of websites – most of them not very good – some of them very well done and extremely lucrative. The difference between those who survived and thrived and those who did not lie primarily in the preparation – the process from inspiration to action.

You see, anyone can put up a website and cross their fingers however to be successful and profitable research is required. In fact, quite a lot of research is required. You need to find a business that will bring you both joy and profit – no short order!

This can also be applied to starting any business, the secret sauce is in the research that you do before you begin or open the doors.

However, once you’ve spent this time making sure your business idea is a winner, you can then spend your time counting your money and planning your next big internet venture.

So what type of research do you have to do?

Market Research

The best businesses are built with their target audience in mind. When you understand the thoughts, needs, habits, desires and even the demographics of your audience then you can cater every facet of your business to meet their needs. It’s a much better approach than assuming you’re on the right track and then wondering why you’re not attaining your profit goals.

Market research is one of the first steps you’ll take when building your business. When you find these people, and they’re out there, they’ll be delighted to hear what you must say. They’re as passionate about your subject as you are. However, you must find them first and you must understand them before you know what they want, need and will pay money for.

There’s great joy to be found once you know your audience. With the right research and planning these will become your community of people for a good long time.

Keyword Research

Have you ever stared at one of those 3D optical illusions? You know, the ones that look like a regular picture but when you look at it in just the right way you can see a three-dimensional picture pop out of the image.

Most of the time, people stare at those pictures and see nothing. That’s what keyword research is too many people. They look at all the data in front of them and see nothing. But when you step outside of the box and look at the numbers differently, keyword research really can lead to that aha moment. Suddenly BAM, the image takes shape, much like those 3D optical illusions. You see it now, as if it had always been there.

Keyword research can inspire, and help you be an innovator. It will draw the connecting line from passion to profit – a connection that can change your life.

Keyword research is one of the things most people are aware of but really don’t know why they’re supposed to do it or how to do it well. Hopefully, you’ve already done a bit of keyword research to investigate the supply and demand for your website topic however if you haven’t we’ll go over the basics.

In addition to demonstrating the viability, supply and demand for your topic, keywords will also help you optimize your site for the search engines and provide the content your audience is hungry for.

With keywords, you’re looking for the words or phrases that everyone is searching for and few websites are providing. It takes research, quite a lot of research, to find these golden nuggets but once you do, you’re set for a while.

Trend Research

If you’ve yet to start your business or are in the preliminary research phases, researching trends can be a truly fun and interesting way to capitalize on a promising trend. Imagine being able to recognize and jump on the next big thing. I mean who wouldn’t love to have been the person who created YouTube or Twitter. Tapping into a need or an interest before anyone else can lead to wealth beyond your wildest imagination.

And if you’re the type of person who likes to be on the cutting edge, then trend research may lead you down a very exciting path.

Competitive Analysis

Even if you’re not a competitive person or motivated by competition, knowing who your competition is and what they’re up to will help you make better business decisions. Knowing what your competition is up to, what keywords they use, how they’re using them and where they are in the search engine results can help you create a winning SEO strategy that will position you on the first page for your primary and even some of your secondary keywords.

They can and will keep you on your toes, inspire you, and help you build the business of your dreams.

Content Research

What you say and how you say it is a powerful thing. Words inspire, motivate, encourage, entertain, empower, and sell. You have this power through the words and content you publish on your website and off. You have the power, through your words, to build a brand, to increase your credibility and to improve the lives of others.

So…what’s on your website? To draw visitors and keep them coming back, the key is to offer regular and valuable content. Content, when optimized for those keywords you researched earlier, and published on your website draws traffic from the search engines and offers benefit to your prospects and customers. It controls how they respond and perceive your business. Your content has power – researching, so that you communicate the best information in the best manner is essential.

Research holds the key to your success. When performed with love and attention, diligence and an open mind, it can unlock a future of possibilities – a future of wealth, joy and abundance. In this report, we’ll look at each type of research, explore why it’s important to your business, highlight a few of the steps and tools to use to get the job done and then offer tips on how to maximize your time and receive the best return on your investment. Let’s get started!