While written for online businesses primarily, this guide can provide you some great basic information for starting your business regardless of platform. Even if you are a brick & mortar operation or a service business you will have a website and much of what you develop for that can be utilized to help you focus your business everyday.
Keep in mind that research should be a constant part of your operations because we are faced with a world that is changing rapidly and this included your market place. What works today may not be appropriate in 5 years, 3 years or even 6 months depending on the field.
This will help you get the basics down.
Based on Audio and Text
Ron is a story changer and proactive executive coach. For the past 40 years he has been coaching and empowering new & existing leaders in IT, Retail and Insurance to grow their careers and support the creation of new leaders. Certified John Maxwell Team Coach and Teacher.
He loves to stimulate power-thinking & improved-performance through the use of available tools. He specializes in Transformative Leadership training with a goal to exceed customer expectations that ensure growth.
Author of "Business Coach Revelations; Tips That Many Coaches and Marketing Gurus Don't Tell You". Available at Amazon.com
Co-author of "Together Works: The Ultimate Guide to Effective Ecollaboration" - Available on Amazon.com
Co-author of "The Field Guide to The Workplace Jungle" - Available on Amazon.com
Ron McIntyre's Specialties:
-People Management and change initiatives
-Small Business Marketing & Sales Growth Training
-Dynamic Meeting Model Training
-Client Relationship Management
-Process creation and improvement
-Financial management including full P&L accountability
-Offshore IT team management and processing
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StartChapter 1: The Joy of Understanding Your Audience
StartChapter 2 - Keyword Research - Looking Outside the Box
StartChapter 3: Researching Your Competition – Tools and Tricks to Stay One Step Ahead
StartChapter 4: Analyzing Trends – Finding, and Profiting From, The Next Big Thing
StartChapter 5: Researching Content and Giving Credit Where Credit is Due
StartTLG - Art of Research Full Text e-Book PDF
StartTLG - Art of Research Workbook PDF